THE MODERN PRESERVATION MARKET
The personal care market has opened its eyes to the growing demand for proactive, innovative and alternative solutions to synthetic preservatives. Manufacturers add preservatives to formulations in order to control bacterial and fungal growth, extending the shelf-life of these products. However, many synthetic preservatives are falling from favor with regulators and consumers alike due to issues like sensitization and other health related concerns. By developing materials exhibiting cosmetic benefits, Active Micro Technologies has, in turn, created effective and natural antimicrobials. Now our customers can continue leading the market with their impressive formulations and innovative applications!
ACTIVE MICRO TECHNOLOGIES COMPANY OVERVIEW
In recent years the Personal Care Industry has seen an increased demand for environmentally conscious and ethically sound products. Consumers’ desire for naturally derived and inspired products has only grown more pronounced as public awareness of traditional preservation increases.
With a noticeable shift in both formulator preference and consumer attitude, traditional preservatives (parabens, formaldehyde-donors, thiazolinones, etc.) have found themselves under scrutiny. Continued market-focus on “carry over” ingredients effecting health and sustainability, coupled with the booming naturals trend, have slowly ousted conventional preservatives from product ingredient decks. Active Micro Technologies predicted this trend and is the market leader in preservation alternatives.
